Gen Z's Impact: Redefining Media, Activism and Identity

As the first three months of 2025 wrap up Generation Z (Gen-Z) is reacting to many

things from social media culture to politics. Born roughly between 1997 and 2012, Gen Z is the

first generation to grow up entirely in the digital age, making them uniquely positioned to

influence cultural trends in ways previous generations could not. Their impact is evident in

multiple spheres, from social media and entertainment to activism and work culture. While

growing up in a digital era Gen-Z has the ability to access and disseminate information, allowing cultural trends to spread at lightning speed.

Platforms like TikTok, Instagram, and YouTube have become central to their cultural

expression, where memes, viral challenges, and social movements take root and flourish.

While not using the traditional ways to consume media Gen-Z has made a way of creating stories and understanding things such as politics. The use of social media has allowed this generation to react and stand out it certain situations. In a culture standpoint Gen-Z has made creativity and innovation an everyday lifestyle. From everyday trends to sparking meaningful conversations this generation does it all. Big topics such as music and politics have shaped a generation and how they understand the world. A huge thing was Kendrick Lamar and his super bowl halftime performance. From Gen-Z loving the interesting dialogue of rap beef to symbolism in the performance it caused open conversations and strong opinions from this generation.

Gen-Z is widely recognized for its strong commitment to social justice and activism.

Growing up in a world facing climate change, economic instability, and social inequality, they

are highly aware of global issues and unafraid to demand change. Gen-Z has also

expressed their thoughts and feelings regarding President Trumps term.Social media has become their megaphone, allowing them to organize movements, spread awareness, and hold institutions accountable. From climate activist Greta Thunberg to movements like Black Lives Matter, Gen-Z has proven that they are not just spectators but active participants in reshaping societal norms.